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This web page whitewaterautorepair.com states the following, "Mills Automotive always provides excellent service and gets the job done right." We saw that the website also stated " Mills Automotive is a service provider for automotive repairs." It also said " For the Whitewater, WI area. Why should you choose us? Proudly family owned and operated for the past 15 years. Use all the updated diagnostic equipment to service foreign and domestic cars and trucks." The header had Mills Automotive as the highest ranking optimized keyword. It is followed by Whitewater Auto Repair, Whitewater Car Repair, and Whitewater Car Repair which isn't as ranked as highly as Mills Automotive. The next words whitewaterautorepair.com used was Car Repair Service. Car Repair Services was included but might not be understood by web engines.